Ever thought of how cool it would be to have a gift idea
that solely dedicated to alcoholic drinks?
Introducing “Drinks on Me” Gift card!
This will be the new best gift idea for the average party
goer, bar hopper or even a great gift for a 21st birthday. Instead
of actually buying a bottle of wine or a pack of beers, you can give your
friend, loved one a Drinks on Me gift card, so that they can use at any bar in
town. It would be only for Drinks!
Knowing you can give someone a gift, of them drinking on your
tab, and not have them worry about having to spend too much of their money on
drinks is great! The catchy name implies that someone is thinking of you and
would like to buy you a drink at their disposal without having to actually be
there.
Being given many things as a gift especially a gift card that be used for general use can be tricky. Having a card specifically for alcohol at your favorite bar give you more reason to want to go out and have a good time and create more opportunity for more social outings.
Initially we plan on launching in phases, where we partner
with local bars and restaurants to have these “drinks on me” cards tailored for
just their bar or restaurant. The incentive for them would be, people would be
more prone and feeling obligated to redeem these cards at these specific bars,
which would hopefully in turn result in them purchasing more drinks then or in
the future.
We would start off with about 1000 cards and try marketing
them to different kiosks, stores, and other participating locations.
Founder of Drinks on me would be looking to profit %6-%12
per transaction depending on amount on card. However the real winner in all of
this would be the venue providing the drinks.
The minimum amount per card would be $25.
The cards in the initial phases would be promoting the bar
or venue of choice for specific redemption of the card, for the purchase of
alcohol only.
Segments: Our targeted consumers would be in the age range
of 21-35, mainly targeting party goers, college seniors, and club promoters.
This segmented group would include club promoters, bar hoppers and foodies. A
good amount of people who enjoy food may possibly enjoy this unique drink card
idea.
The working class: Although Happy Hour is banned in Massachusetts;
there are still good amounts of after work mixers that take place where people
casually drink after work or at corporate work events.
We would definitely like to create a website, where venues
can sign up to have their bar/lounge/restaurant/pub/ featured on the card and have the card
redeemed on at their venu and given as a gift for exclusively that location.
Expiration date three months from purchase or funds will be
lost
Money is tendered to venu once card is used
Owner gets % of the amount once money is placed on card
and remainder stays on card until redeemed at venu.
Incentive Plan, for consumer: For every $100 gift card purchase the consumer gets a free $10 Drinks on me card! (Drinks on you and Drinks on us!!!)
Five to ten year growth plan………….
We would love to Co-Brand with Visa to eventually have these cards available nation wide. In order to Co-brand. We would need to propose that we would have 50,000 users within two years! That would be our ultimate goal. Additional to that we would like to make this card accessible on line or even develop an application where funds can be added to an existing card.
In a nut shell, this is just of the new venture!
Please include thoughts and ideas.
I will post a more in depth strategic Plan later on!
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