Tuesday, November 11, 2014

Focusing on the Mission

SEGMENTS

Narrowing down my segments has been the most challenging part of putting this all together.

Target: Poor-non-owner occupied elderly homeowners who live in the urban inner-city neighborhoods. ( Forgotten neighborhoods)

PARTNERSHIPS

Banks ( loan money for repairs)
Boston Development (low cost repairs on behalf of city)
City of Boston Loan Home repair Loan program!
Senior centers
State office of Elder Services


WHAT IS THE GREATER GOOD?


  • Re-paring homes in neighborhoods that essentially no one wants to live in
  • Reducing the burden to the community these vacant units are causing
  • Reducing the target for crime in abandoned poorly kept homes
  • Giving the disadvantaged elderly an opportunity to generate income off possible new tenants after renovation. 
  • Increasing community value




Changing our neighborhoods one HOME at a time!!!!!!








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